• 1 University of St Andrews [Scotland]

The Open Access movement has reached adulthood, but not maturity: fewer than one-third ofnewly-published peer-reviewed articles are available open access (OA) and progress widening OAhas stalled. Scores of uncoordinated initiatives try to achieve universal OA, but academic journalpublishing is still dominated by a handful of powerful commercial publishers. Individual authorsshow little interest in OA and indeed have to be mandated (see the UK REF or Plan S) to releasetheir research on OA. The BitViews Project is a low-cost, no-risk, high-return initiative to turn allacademic journals «green» through a combination of blockchain technology, provision ofappropriate incentives to authors, and a new crowdfunding mechanism. The project is predicatedon the active participation of individual libraries taking direct action. The paper will provide aninterim report on the progress of the project and an account of how libraries and their variousassociations (both in the global South and in the global North) have reacted to the project. Theconcluding section of the paper sketches a possible direction for academic journal publishing inthe near future. Huge savings and increased efficiency can flow to the academy from finallydissolving its current one-sided contract with publishers and from reclaiming control of thepeer-review process. Practical and incentive-based suggestions are proposed for the transitionfrom publisher-owned to academy-owned peer review.