Alsarraj, Maha - The use of Twitter in promoting digital libraries: a case study of QDL

elpub:6302 - ELectronic PUBlishing, April 18, 2020, Charting The Futures(s) of Digital Publishing - https://doi.org/10.4000/proceedings.elpub.2020.6
The use of Twitter in promoting digital libraries: a case study of QDL

Authors: Alsarraj, Maha

Digital libraries often need to make tweets that will attract high engagement rate. To understandthis factor in relation to Qatar Digital Library (QDL), this paper will draw a comparison of tweeterfeeds of QDL, British Library Labs (BL Labs) as well as Europeana Digital Library. In doing so, thepaper will try to establish the reasons behind low engagement rate in the QDL tweets. So, thispaper will develop steps that QDL can take so that it can increase its current number of Twitterfollowers and increase the engagement rate of its users. The things that QDL is failing to addresswill be identified by comparing the best Twitter practices from BL Labs, and Europeana digitallibrary to that of QDL. After identifying, a recommended practices for the QDL will be provided.The practices will mainly be meant to help QDL have better Twitter engagement rate.


Volume: Charting The Futures(s) of Digital Publishing
Section: Short Papers
Published on: April 18, 2020
Submitted on: April 18, 2020
Keywords: Twitter,QDL,Qatar Digital Library,Europeana,BL Labs,[SHS.INFO]Humanities and Social Sciences/Library and information sciences


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