Scholar reaching the audience - a perspective of a civil society sector publisher in the humanitiesPetrinović, MartinaOpenedition PressElPub - ELectronic PUBlishingEpisciences.orghttp://elpub.episciences.org/6304info:doi:10.4000/proceedings.elpub.2020.4elpub:6304 - ElPub - ELectronic PUBlishing, 2020-04-18, Charting The Futures(s) of Digital Publishingenhumanitiesscholarly communicationcivil society sectorpublisheropen science[SHS.INFO]Humanities and Social Sciences/Library and information sciencesinfo:eu-repo/semantics/openAccessinfo:eu-repo/semantics/openAccessinfo:eu-repo/semantics/articleJournal articlesinfo:eu-repo/semantics/publishedVersionResearchersThe non-governmental non-for profit organisations have a long tradition of a voluntaryassociation to promote a certain idea or goal. In this light, a professional association publishermay boost the visibility of its scholarly publication after identifying its audience. Art history as adiscipline in the humanities should use the potentials of open access and open science to developa new model of synthesising researches on the global level.2020-04-18